About the Customer

Robas Research is a global insights company with over 12 years of experience across 20+ industries. Their passionate team delivers end-to-end market research solutions with unmatched speed, agility, and accuracy. Trusted by Fortune 500s, SMBs, and high-growth startups alike, Robas Research is known for 24/7 service, strategic data delivery, and research excellence at scale.

The Opportunity

As demand for faster, high-quality insights grew, Robas Research began to encounter the limitations of traditional survey platforms. Their existing tools couldn’t keep up with the pace, scale, or targeting complexity required by global clients. Manual workflows made panel management inefficient, data inconsistent, and engagement harder to sustain – ultimately slowing down research delivery.

The operational gaps were clear:

• Rigid survey tools that lacked flexibility in sample creation and targeting criteria
• Manual panel recruitment and low retention, reducing respondent availability and data reliability
• Disjointed reward systems that made global voucher and incentive management inconsistent
• Poor data quality caused by the absence of advanced screening and logic-based routing
• Limited scalability for handling concurrent, round-the-clock research projects across global markets

To overcome these bottlenecks, Robas envisioned Instant Insight—a purpose-built research automation platform designed to scale operations, improve panel engagement, and deliver real-time, high-quality data with speed and precision.

The Approach

To bring Robas Research’s vision to life, Ekfrazo engineered Instant Insight—a custom-built, modular survey automation platform tailored for real-time research delivery. The platform was designed to simplify project creation, streamline panel workflows, and enhance data quality through intelligent logic. Built for scale and flexibility, it automated end-to-end research operations while improving engagement and retention across global panels.

Core modules and capabilities included:

• Project Management & Sampling Enabled setup of Adhoc, Top-up, and Full Service surveys with features like redirect management, deduplication, and criteria-based targeting.
• Panel Building Engine Integrated acquisition via affiliates, social media, Google Ads, and app campaigns—backed by pixel tracking for accurate conversion attribution.
• Engagement & Incentive Logic Delivered structured rewards, incentive programs, and automated email campaigns to boost panel retention and completion rates.
• Screening & Logic Engine Used advanced routing, masking, and piping logic to ensure precise targeting and higher-quality data capture.
• Redemption & Communication Management Managed vouchers and rewards at scale across markets while enabling branded email communication for promotions and survey follow-ups.
• User & Vendor Access Management Defined access levels for internal teams and external suppliers, ensuring secure, role-based collaboration across ongoing studies.
• Analytics & Reporting Dashboards Provided exportable reports, visual dashboards, and engagement analytics to monitor project health and panel performance in real time.

The Impact

Instant Insight empowered Robas Research to modernize every layer of its survey operations – from project setup and targeting to engagement and data delivery – without compromising on speed or accuracy. With automated workflows, intelligent logic engines, and real-time targeting, the platform enabled seamless execution of global research projects at scale.

Turnaround times dropped significantly as manual processes were replaced with dynamic modules. Smart routing and deduplication improved data quality, while incentive flows and engagement campaigns led to stronger panel retention. Robas can now run concurrent, high-volume studies across 20+ industries serving Fortune 500s, fast-scaling startups, and global enterprise clients around the clock.

This transformation didn’t just improve operational efficiency – it created meaningful business value. Robas Research is now positioned as a tech-first insights partner, capable of delivering faster, more accurate, and scalable research solutions in a highly competitive market.